A/B Testing - Overview


A/B Testing can be a great tool to help improve how your users interact with your game. And It can be used across the three main metric pillars, Engagement, Retention & Monetization.

The concept of A/B Testing is to run experiments across a cohort, segmented set, of players and compare feedback. You can measure the results of these test to create opportunities for improved engagement, retention and monetization.


Generally you will wan to follow a process:

  • Write Telemetry in your game so you have metrics you can measure against
  • Run analytics and create reports that allow you to visualize your players behaviors
  • Create one ore more Cohorts of players from the analytic
  • Then A/B Test, Run experiments to test your theories of how to improve the specific metric pillar.