A/B Testing - Overview

[BUSI-ABTesting-01]

A/B Testing can be a great tool to help improve how your users interact with your game. And It can be used across the three main metric pillars, Engagement, Retention & Monetization.

The concept of A/B Testing is to run experiments across a cohort, segmented set, of players and compare feedback. You can measure the results of these test to create opportunities for improved engagement, retention and monetization.

10141014

Generally you will wan to follow a process:

  • Write Telemetry in your game so you have metrics you can measure against
  • Run analytics and create reports that allow you to visualize your players behaviors
  • Create one ore more Cohorts of players from the analytic
  • Then A/B Test, Run experiments to test your theories of how to improve the specific metric pillar.

Did this page help you?